Localization

Localisation firstly makes a website or web application usable for people in other languages.

Additionally, this could include language and geographically specific search engine campaigns, as well as social media management for that language.

For example, you may already have a website in English, but you’re growing into a new market, call it Germany, and you’d like German speaking people to be able to find your site and then use it.

One way to accomplish this could be to build a new site in German, and another way could be to localise the current website so that it’s also usable to German speaking users. If you’re starting from afresh, then the obvious solution is to make sure that design and development covers the need for future languages, so that they can be incorporated when needed.

Each language presents it’s own email, search, programmatic, engagement and translation problems, so if the strategy includes leveraging search engines to increase traffic, and social media to engage with the foreign language audience, then this requires a holistic strategy that works in concert, and more than likely in a phased approach.

Our experience is built on the methods, processes and tools honed in successfully deploying a Kindo to 17 languages within 6 months with a global team, including technically difficult languages like Hindi, Arabic, Polish, Russian, Turkish and Chinese, so our clients benefit from multi-lingual localisation experience which most English speaking people rarely acquire.