Second paying blog implementation in the UK
October 5th, 2006
We’ve just deployed our second blog for a paying customer (as in, not personal, friend, barter, family, sports club, church or freebie), based here in London.
I’ve personally done more blog implementations than I can remember, but somehow this one is sweetest so far - all the knowledge I’ve accumulated over the years made the creation of the layout relatively straight forward, and the implementation process slick and easy (literally got everything working and installed once the theme was done, in about 30 mins), so we’re on schedule, which makes me very happy.
All the client needs to do now is start blogging! And this is the hardest part really…
Loads of people we speak to have heard about this blogging thing, so they are naturally interested and want to get started, but they don’t make the connection between blog success and regular content. Blog readers come back for content and conversation, not sweet design, nor tight Ajax, and not even competitions - they come back because they are engaged with the writer in some way!
So, if you’re starting a blog, or thinking about starting one - don’t ask questions about the technology or the design, or whether it can be done, because the answer to all those questions is an emphatic yes. What you should be asking is, am I prepared to write regularly, and commit myself to writing content that I like, and content that has some value to my niched market? If the answer is yes, then all the best to you, ‘cos you’re on the right track 
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